Three SEO Tips for An Events Portal

Three SEO Tips for An Events Portal

If you are a music and festivals enthusiast, you might want to start a music and festivals events portal as a hobby and even make money through affiliate programs, ads, and other monetization means. But to get to the top, you need to get it right when it comes to search engine optimization (SEO). Three things are key here – keyword research, content, and link building.

1. Keyword Research

What are music and festival fans searching for on Google? You’ll need keyword research too to know what people are searching for. This way, you will be able to create relevant content that answers specific queries. Invest in keyword research tools like Voxel SEO, which will enable you to collect and manage keywords, analyze data, and monitor keyword rankings and position.

2. Content

Once you have the right keywords, you can now start creating content around those search terms. Make sure to write SEO-optimized posts and cover all events. Remember, the portal shouldn’t just have information about upcoming music festivals but other useful information such as festival reviews, guides, artist profiles, and interviews for topical authority.

3. Link Building

Last, have a backlinking strategy. Reach out to music blogs, events portals, and news outlets to collaborate on link exchange. Another option for getting high-quality links is guest posting and organizing interviews with artists.